Vespa LA
Branding and website design for an iconic, one-of-a-kind store.
Project scope
Branding
Website design
Custom illustrations
Born in Italy, the classic Vespa brand is known for its iconic luxury bikes that come in a rainbow of colors and varieties.
When the brand made its way to the states, it found a home in Los Angeles. We were honored to work with owner Kenny Faliero to uplevel the look of this one-of-a-kind Vespa store and experience.
We designed a suite of custom graphics that support the iconic Vespa logo for the store to use throughout their website, on their social media profiles, and in their stores. These consist of various seals, patterns, and an iconic custom Vespa bike illustration we created specifically for this store.
The final Vespa LA suite consists of a sleek new site, collateral items, and in-store signage that together embody not only the look of Vespa, but also the lifestyle.
Badges and illustrations
Color & typography
The deep seafoam green is the focal color, paired with sleek neutrals. The palette allows the colors of the bikes to take center stage, whether in store or on the website.
The typography mixes Italian art deco with mid-century Hollywood to perfectly capture the Vespa LA style.
Animation-filled website design
We redesigned the Vespa LA site to be engaging, filled with animations, interactive bike browsing, and fun details.
