Genesis Dentistry
A dental logo design symbolizing transformation for Los Angeles’ premiere cosmetic dentist.
Project scope
Branding
Office photos courtesy of Genesis Dental
Genesis is the best of the best in cosmetic dentistry.
Led by Dr. Ben Reyhani, the office crafts dental transformations that leave clients feeling confident and rejuvenated.
From the on-site ceramic lab to the boutique office space, the entire Genesis experience is extraordinary.
We designed a brand that symbolizes transformation and new beginnings, like the word Genesis itself.
The final design captures feelings of confidence and rejuvenation, while emphasizing that the patients are the star of the brand.
Logo symbolism
portal
The doorway invites you to step through, become transformed and experience a new life. It represents all the doors that begin opening up once a patient can show their full smile for the first time.
shine
Light shines through the door, symbolizing the hope of new beginnings. The shine lines allude to the sun, tying into Genesis as the dawn of time. Of course they represent shiny teeth too, and each patient’s own star power.
Genesis
The G for Genesis reinforces the idea of new beginnings, like the word Genesis itself. Patients come to Dr. Reyhani ready to experience a transformative new start to their lives.
Color & typography
The genesis color palette is sleek, high end, and professional.
The typography is similarly confident and polished.
