The Car Mom

Shifting brand perception from a “mommy blog” to a credible automotive publication that’s completely changing how people buy and sell cars.

Project scope

Branding
Custom Illustrations

The Car Mom is empowering moms and families to make informed, confident car-buying decisions.

Founder Kelly Stumpe and The Car Mom team create educational car content that’s fun, relatable and filled with information you can’t find anywhere else.

They’ll teach you everything from which cars work for your car seat setup to how to navigate the buying process with confidence.

before

After

The old logo had served The Car Mom well, but it was time for an elevated brand identity to match their respected position in the industry. We redesigned the logo to seamlessly fit alongside other automotive branding such as Car and Driver or MotorTrend, equally as as well as with family-oriented branding such as Parents.

The new identity design captures feelings of empowerment and confidence, appealing to women and families and balancing trustworthiness with a fun, relatable vibe.

Logo symbolism

Buckle Up

Giving the upbeat energy of the no-nonsense friend who tells it to you like it is. The Car Mom is that friend that says “buckle up, we’ll give you the scoop.”

Click and Connect

The 2 ends of the seatbelt reach towards each other, giving the sense of community. The Car Mom community is here to support you through the car-buying journey.

Auto and Safety

The seatbelt immediately represents the automotive industry and safety. The Car Mom is making a real impact on the industry.

Icons

We created a fun, custom icon set to highlight important aspects The Car Mom focuses on in their car reviews, such as being "3 across friendly," having good trunk space, and earning the "Car Mom Approved" stamp.