Cloutier & Co.
Crafting a consulting firm logo that’s rich in meaning, yet cleanly understated.
Project scope
Branding
Cloutier & Co. is a private advisory that provides secondary citizenship solutions to clients all around the world.
Whether seeking access to education abroad for the next generation, security amid political instability, or long term business options, Cloutier & Co. helps clients diversify their personal and financial freedom.
Obtaining a secondary citizenship is bureaucratic and complex—Cloutier & Co. is the strategic advisor needed to navigate the entire process.
before
After
We worked closely with founder Juliana Cloutier to rebrand from Alta Invest to Cloutier & Co. The goal was to pivot from a transactional “selling passports” perception to a strategic advisory that helps clients complement their existing citizenship, without replacing their identity.
Above all, the final brand looks credible, with trust and clarity at the forefront of the design ethos. While we designed the logo with restraint, the icon symbolizes a spinning globe and two complementary, interlocking citizenships.
Logo symbolism
Around the globe
The two C’s have a sense of movement that feels like spinning a globe around, representing the freedom to effortlessly cross borders.
Complementary citizenship
The two C’s for Cloutier & Co. also signfiy their clients’ current and new citizenships as complementary, interlocking pieces.
Color & typography
The color palette feels professional, luxury, and credible. It’s industry appropriate, yet warm and elevated.
We paired a classic serif with a clean and professional sans-serif for a well-balanced typography hierarchy.
