Roberts CPA business cards

Roberts CPA

Fresh and energetic branding for a small business accountant in The Woodlands, TX.

Project scope

Branding
Website design


Roberts CPA brings a fresh approach to accounting and taxes, tailored to the needs of small businesses.

Roberts CPA logo embossed on cardstock

With a subscription-based model and approachale communication, Roberts CPA is the strategist you can reach out to whenever you have a question—without fear of a hefty hourly bill.

In a field often known for sticking to the traditional ways, Roberts CPA is breaking the mold.

branded tissue paper with Roberts CPA logo patterns

To align with the Roberts CPA ethos, we designed a brand that’s modern and professional with a dash of fun.

Typical CPA branding tends to feel cool and uninviting. With the tagline “Accessible Accounting,” the Roberts CPA brand is warm and friendly, while still being industry appropriate.

tax documents and folder printed with Roberts CPA branding
water bottle branded with Roberts CPA logo

Logo symbolism


Roberts CPA icon with R highlighted

Reverse arrow

Roberts CPA allows small businesses to get back to doing what they love by clearing up the numbers, and helping their clients find success with an upward trajectory.

Roberts CPA icon with box portion highlighted

breaking the box

Aaron breaks the typical accounting mold by providing ongoing support, clear communication, and strategic planning, as well as against the norm of hourly based billing models.

Roberts CPA logo embossed on cardstock
notebook branded with Roberts CPA logo

Color


Typography


typography hierarchy with heading and paragraph styles
laptop displaying Roberts CPA website footer

A modern CPA website design

We designed the Roberts CPA website to be engaging, professional, and easy to navigate, making it simple for small business owners to book their initial consultation.

iPhone displaying Roberts CPA website homepage
laptop displaying Roberts CPA website homepage