Jewelry Authority
Artful branding for a shop that’s helping customers confidently buy and sell estate jewelry in Greensboro, North Carolina.
Project scope
Branding
Jewelry Authority is changing how estate jewelry is bought and sold, with honest appraisals, fair pricing, and soulful pieces.
With two in-person showrooms, a robust online presence, and a commitment to empowering customers with education, Jewelry Authority embodies their name as an industry authority.
We designed on a brand suite that is refined, polished, and upscale, while at the same time warm and up to date—an approach that caters to an array of customers.
The design positions the brand as a trustworthy industry authority, but the tone is inviting, not authoritarian, to match the Jewelry Authority mission to equip customers with education and confidence.
