Backstory Wedding Films logo gold foil printed on white cardstock

Backstory Wedding Films

A brand design infused with meaning for a luxury wedding cinematographer.

Project scope

Branding

B icon gold foil printed on black cardstock

Backstory Wedding Films is a luxury New England cinematographer with a signature moody style.

We were so excited when founder Kyle Boulay approached us for a rebrand to bring his visuals into alignment with his high-caliber work.


Backstory Wedding Films logo gold foil printed on black cardstock

We designed a branding suite that encompasses the Backstory Wedding Films’ signature moody tones.

From the rich color palette, to the refined typography, to the meaningful logo design, every element works together to tell the Backstory, well, story.

packaging design with branded box, tissue paper, and sticker
"Every great love/has a backstory" tagline badge

Logo symbolism


"B" icon

“B”

A “B” stands for Backstory—the thing every love has! Emphasizing the main letter of the business name makes it more memorable.

open book icon

open book

An open book is a nod to the open book of new chapters in front of the couple as well as to the importance of couples showing up with real emotions as open books for their films.

backwards play button icon

backwards play button

Not only will couples press play to relive their wedding day, they can rewind to their own personal Backstory to their love.

Backstory Wedding Films business cards
brand patterns on tissue paper
website homepage design
sweatshirt with Backstory Wedding Films logo

“Raised my prices 100% since this design!

I owe so much to Kathryn and her whole team at Crème Brands. They went above and beyond my expectations and made my wedding business feel like a Fortune 500 company. Best investment I've made for my business!

—Kyle Boulay, Founder & cinematographer