Pink Sand Spirits Co.
Crafting branding and beverage packaging design that feels like escape in a bottle.
Project scope
Naming consultation
Branding
Packaging design
Named after the iconic, natural beauty of the Bahama’s Harbor Island, Pink Sand Spirits Co. is the premier spirits brand of Island Concierge Company, Conch & Coconut.
The Pink Sand experience is all about “cracking open the good life.” Their premium line of spirits and seltzers are crafted to transport you to the Bahamian lifestyle.
Having previously worked with the C&C team on their branding, and were so excited to collaborate again to bring Pink Sand Spirits Co. to life!
We first consulted on the brand’s name, ultimately landing on Pink Sand Spirits Co. as a memorable nod to the famous pink sand beaches in Harbor Island. It feels carefree while remaining relevant in the upscale spirits category.
We then turned this relaxed, playful, and elevated feel into a full brand identity and packaging design to capture the essence of being on a tropical, luxury vacation.
Logo symbolism
P—Pitchfork
A mermaid carries a trident in the shape of a P. This pitchfork is an emblem of magic carried by both mysterious women of the sea… and the devil alike. It adds a cheeky and playful feel to set the tone of good times on sea—and land. It positions Pink Sand as both enchanting and playful.
S—Mermaid
A mermaid serves as the Pink Sand and Harbour Island ambassador, bringing treasures from the ocean and the island across the seas. Mermaids represent legend and adventure. This sand-siren symbolizes tales of travel from those who bring a bottle home from the Bahamas or discover a taste of those experiences after finding a bottle on the shelf.
Color & typography
We curated a bright, tropical-inspired color palette that would work well across a product line with a range of island-inspired flavors.
The typography balances playfulness with an elevated feel. We went for typefaces that would be memorable on the beverage packaging designs.
Ocean-inspired beverage packaging design
We designed packaging for Pink Sand’s liquor bottles and ready-to-drink canned seltzers that features ocean-inspired gradients, ingredient illustrations, and flavor color-coding.
