Introducing Four New Website Designs
We're so excited to share that we've just added four new designs to our website frameworks collection! In case you're not familiar with our website design approach, these frameworks are the foundation of our process. By selecting a framework as a jumping-off point, we’re able to deliver your new website MUCH sooner than typical turnarounds. It’s basically the best of both worlds, where you get all the benefits of a website designed by a boutique agency, but on a faster timeline.
Our website design process
After seeing too many small businesses spinning their wheels trying to DIY a site that never got them to where they wanted to go—or even worse, delaying their website altogether because they weren't ready to take on a custom site—we knew there had to be a better way. That's where our unique website framework process comes from.
Start by choosing from our (now, 10!) proprietary website designs. We use this framework as a jumping-off point, completely customizing every detail to fit your business and brand. These are NOT rigid structures, because strategy is ALWAYS custom in our process. We’ll guide you through a strategic deep dive on your goals, positioning, and audience, then design a completely custom flow to resonate with your audience.
The end result is a site that tells your story, actually works towards your business goals, and doesn’t take months to launch.
TL;DR: we distilled a decade of website design into a streamlined process that lets you launch FAST without sacrificing elevated design.
Tour the new designs
When it came time to design our four new frameworks, we had some very specific objectives in mind.
We're known for our classic design style that means you won't have to redesign in a year. We wanted to stay true to this philosophy while adding some fresh new energy to our collection. The frameworks play with a range of styles, but each one needed a base note that’s timeless and elevated.
Even more important than the aesthetics? We kept coming back to making sure the designs catered to the needs of small businesses. They needed to be not only beautiful but FUNCTIONAL, featuring portfolios, testimonials, online booking, baked-in animations, and completely customizable, on-brand details.
Without further ado, we're so pleased to introduce you to our four latest designs: The Clara, The Margot, The Marina, and The Blair.
The Clara
The vibe: chic, airy, clean
If your style is clean and pared back, while still being comfortable and breezy, this one's for you.
We designed The Clara for those of you who appreciate a minimal look, but don't want to feel stiff, uninspired, or like a generic template.
The layouts are image-focused, so The Clara is especially well-suited for service-based businesses with portfolios to share, such as wedding planners, venues, event rental companies, interior designers, construction companies, etc.
The design features interesting proportions and thoughtful details that elevate the design without taking away from your portfolio photos as the focal point.
Our favorite details: the airy spacing, unexpected rounded images, and unique button designs.
The Margot
The vibe: editorial, soft, elevated
If you want to express your personality, without sacrificing a high-end look, this one's for you.
The Margot is an image-focused design, perfect for creative, portfolio-based businesses, such as wedding planners, venues, photographers, florists, event rental companies, videographers, etc.
It's for those of you who love the editorial look, but don't want something that looks too trendy or overdone. We took inspiration from 1940s fashion magazines to create something classic and timeless versus theme-y.
Our favorite details: the large-scale drop cap, print-inspired text layouts, and classic image borders
The Marina
The vibe: classic, refreshing, edited
This one's for you if your style leans traditional, but you definitely don't want something stuffy.
The Marina has a balance of text and images, with a focus on storytelling, so it works especially well for high-touch services, like hospitality brands, catering companies, hotels, wedding planners, venues, interior designers, construction companies, etc.
The design strikes a balance of feeling effortless and refreshing, while at the same time, classic and well-established.
The hand-drawn building illustration adds a nice heritage touch and can be completely customized to your business! Same with the layered pattern—it all comes together to feel collected, intentional, and curated.
Our favorite details: hand-drawn illustrations, layered patterns, classic borders
The Blair
The vibe: sleek, polished, a little bit sporty
If you know you need a professional website, but want something a little different, then this one's for you.
The Blair was designed for businesses that provide professional services, medical offices, consultants, etc. You may not have a portfolio to share, so we prioritized making text-based layouts interesting and engaging, without the need for a huge library of photos to pull from.
The Blair helps you look professional without being boring. The style is elevated, polished, and dynamic.
We pulled inspiration from unexpected places—vintage F1 pamphlets, fashion spreads, museum signage design—to help you stand out from the crowd.
Our favorite details: the large-scale typography, stylish linework, and number count-up animation
Let’s get started
We hope you love our new designs as much as we do! If a new website is on your wish list, let’s chat about what you’re building and which of our frameworks fits you best. We have limited project openings, and you can start by scheduling a complimentary consultation call.
