Advice from a Website Designer for Concierge Medicine
Choosing a website designer for your concierge medicine practice can feel daunting. You're confident in your ability to provide an excellent standard of care to your patients, but suddenly you're also being expected to set up all the small business things, from trademarks to ordering business cards to getting a website up and running. The good news is, you don't need to be an expert in it all! What you do need is the right support so you can feel confident as you take the exciting steps to set up your concierge medicine practice. It can be hard to know where to begin with your website, so we've compiled an in-depth guide, filled with inspiration and advice from our boutique website design agency.
Weight & Metabolism website design by Crème Brands
Why having a good website designer for your concierge medicine practice matters
It can be so easy to get lost in the overwhelming amount of details that go into a website. What's the difference between a domain provider and website hosting? WordPress.com and WordPress.org are two different things? How could I possibly DIY this when I have about 100 other things I'm expected to be doing at the same time?
Let's back up and think about why a good website matters. You probably have amazing Google reviews of patients raving about your care, thoroughness, and how you made them feel heard. A prospective new patient will read through these stellar reviews, then take the natural next step of clicking through to your website. You want to bring them to something they connect with that guides them to effortlessly book their appointment. You don't want to bring them to an outdated site that's so hard to navigate that they just click away. Visitors will form an impression of you within the first 50 milliseconds of visiting your site, so you need to be dialed in and compelling.
City Step Podiatry office website design by Crème Brands
At Crème Brands, we've designed hundreds of websites over the past decade plus. Of course we love making sure your website is pretty. But, we're even more excited to make sure it’s purposeful and that it works FOR you. Just take a peek at our websites.
A good concierge medicine website design makes appointment booking effortless
While you're busy caring for your patients, your website should be at work too, helping you fill your schedule. In today's world, attention spans are short and people are browsing on the go. If it's unclear how to book an appointment or your site doesn't work properly on a phone, prospective patients will simply move on.
At Crème Brands, we plan the entire flow of our websites around helping visitors book their appointment effortlessly. Whether we’re directing visitors to book online or give your practice a call, we make it crystal clear how to get started with your practice.
Her Nova Wellness hormone clinic website design by Crème Brands
A good concierge medicine website design sets the tone
When patients visit your concierge medicine practice, they're likely blown away by the in-person experience. Unfortunately, a prospective patient hasn't gotten this yet, so they'll be relying on your website to get a feel for your practice.
Your prospective patients will quickly judge your ability based on your website's visual design alone, so it's absolutely necessary to present your practice with visual polish. Well-considered typography, colors, and photos boost your credibility, but layout inconsistencies, blurry photos, or a vibe that feels inappropriate for your industry will make you seem less trustworthy. While we may be biased as website designers, the research consistently shows these principles to be true.
Your website should feel modern, warm, and deeply understanding to reflect the in-person experience of your practice.
LifeTouch Hormones + Wellness clinic website design by Crème Brands
At Crème Brands, we’re known for our classic design style. You won’t have to redesign in a year.
Our approach as website designers for concierge medicine practices
At Crème Brands, we've been designing elevated websites for over a decade. We've worked with a number of clients in the concierge medicine space and have honed our approach to best support your work. We don't take your trust lightly — this isn't just a website to us. It's truly an honor to help support your dreams, and the huge positive impact you make in your patients' lives.
We strategize so your site helps you stand out
We take the time to really listen to what you’re building, so we can guide you to a website where everything is truly designed for your goals. We plan out every section of your site and give you a content prompt for each word on your website. We map out how people will flow through your site and where they will click.
It’s not that we’re special — it’s actually the things that make YOU so special that are why our websites work. We are simply here to help pull it out of you and put it out there on your new site, with a coherent flow that connects with your patients.
City Step Podiatry office website design by Crème Brands
Our approach centers on emotional connection & storytelling
Most websites in the medical space dive right in. They'll start listing off specialties and credentials before the visitor can even tell if they're in the right place.
At Crème Brands, we take a different approach. Before we share any details about your practice, we first make sure to connect with your website visitors to make them feel seen and deeply understood.
Her Nova Wellness hormone clinic website design by Crème Brands
Case study: Her Nova Wellness
Our client Her Nova Wellness is a women's wellness clinic serving midlife women navigating their hormones. Before sharing their specialties, modalities, or credentials, their website begins with a hero section that reads, "Everyone's hormonal. So let's do something about it." The next section headline is, "Sound familiar?" followed by a common list of symptoms experienced by Her Nova's patients, such as, "Fatigue that no amount of sleep can fix." This messaging immediately connects, making women feel seen and their experience understood. We then introduce the provider with the story of why she founded the practice to further build the relationship. Only after this connection is established do we move into credibility building and information sharing with a much more engaged visitor.
Her Nova Wellness hormone clinic website design by Crème Brands
Your new website in ONE day
At Crème Brands, we've distilled a decade of designing websites into a streamlined process. We give you a VIP Day experience (or two!) where we bring everything to life in a day. From start to finish, including the time for prep and the time for review, you can plan to take your site live in just 3–6 weeks. We're incredibly proud to deliver websites on time, MUCH sooner than typical turnarounds. Every part of our process is strategic and streamlined to take the stress out of your site.
We design confidence
One of the biggest shifts clients mention isn’t just the website itself — it’s how much more confident they feel once their website is working for them. They walk away with renewed clarity in exactly what makes their practice so special and feel confident that their website is sharing it with the world.
Weight & Metabolism website design by Crème Brands
Hear from our client
Deepti Sharma, MD is a triple board-certified physician and founder of Weight & Metabolism. It was an honor to learn about her incredible work and design her website. We asked her a few questions about the process of working together:
How did you feel about your old website?
It didn't have clear messaging and was not easy to navigate.
How do you feel about your new website?
I love it. It's very professional, elegant, clean, organized and easy to navigate. It really makes me feel seen, my voice heard and my work/my calling touch hearts.
Weight & Metabolism website design by Crème Brands
What was it like working with Crème Brands?
I loved working with you. It’s amazing how you understood what exactly I wanted for my website and helped me express myself in a very professional and elegant way. The process is seamless and organized in steps.
Do you have any advice on websites for others?
Invest in a good website. It represents "you" and what you stand for. It's your voice. A good professional website is the first impression and often the last one so it is essential to make it impactful.
Other thoughts?
Can’t tell you how much joy my new website brings to me every time I look at it. Received tons of compliments as well.
Weight & Metabolism website design by Crème Brands
Choose the website designer for your concierge medicine practice wisely
We were horrified when a recent client told us her previous website designer sent her a blank Google doc and expected her to send along her entire website content with absolutely no guidance. The responsibility should never fall on you to map out your entire site! Your website designer should be a strategic partner you can rely on to take charge of the process and guide you to a great result.
Here's what to look out for when choosing a website designer for your concierge medicine practice
Process
A good website design process keeps everything on track. It’s the key to a website designer's ability to consistently deliver excellent websites. Ask prospective designers to tell you about their process so you can feel confident that your experience will feel smooth and you'll be happy with the final results.
Portfolio
When comparing different website designers, take a look at their portfolio. Visit the sites they've built and see what you think! You don't have to be an expert in design to know whether you’re having a good experience or not.
It's especially helpful if a website designer has previous work examples of working with other concierge medicine practices. Not only will you be able to visualize how your site could come together in their style, but you'll have the confidence to know they're already familiar with the nuances of your industry.
Her Nova Wellness hormone clinic website design by Crème Brands
Proof
Reviews can provide great insights into the level of service a website designer provides. Read reviews from each designer you're considering and look out for common themes to learn about their strengths. If you're stuck between two designers, you can choose based on what's most important to you.
Personality
Ultimately, it takes a lot of trust to put your website into someone else's hands. You need to make sure you jive well with your website designer. Sharing your honest thoughts and reflections about your practice can feel vulnerable, so your designer should make you feel comfortable. We always recommend hopping on a consultation call to see if you mesh before committing.
Weight & Metabolism website design by Crème Brands
What you'll need for your website: a checklist from a website designer for concierge medicine
You may be wondering about what needs to be prepared before starting a website design project. At Crème Brands, we're big believers in guiding our clients. The impetus should never be on you to figure out exactly what you need or how your site should be structured. Your website designer should provide guidance on what will be best for YOUR practice, as everyone is different.
But with over a decade of designing websites, we do have staple ingredients we always recommend including. Here's a handy list of helpful things to have in place to make your website that much stronger — and the build process that much quicker!
Strong photos
Strong photography is incredibly powerful for bringing a website together. While you can strategically supplement with stock imagery, there's absolutely no workaround for a photoshoot. Showing the faces of your practice provides a level of warmth and trust that simply can't be replaced.
LifeTouch Hormones + Wellness clinic website design by Crème Brands
It can be overwhelming to know where to start (not to mention out of your comfort zone to participate in a photoshoot!), so here's some advice to get started:
Find a local photographer
Browse online portfolios of local photographers, and get a feel for their style. Ideally, you'll want to find someone with examples of brand photoshoots in their portfolio so you can feel confident moving forward with them.
Get a variety of photos
Getting a variety of photos, not just headshots, will make your website so much more engaging. Here are some ideas:
Zoomed in detail shots
Photos of your space
Shots of you interacting with patients (can be staged!)
Different backgrounds and locations
Different outfits and accessories (i.e., with and without lab coat or stethoscope)
Use color intentionally
To take your photos to the next level, intentionally consider color. Plan your outfits, props, and backgrounds based on your brand colors, so everything feels polished and cohesive.
If you're sourcing stock photos, look for a cohesive color scheme so they look more intentional
City Step Podiatry office website design by Crème Brands
Case Study: City Step Podiatry
Our client City Step Podiatry had a really strong photoshoot that brought their entire website to life. The variety of photos and setting told the full story about the podiatry practice, from the warmth of the provider and the active Chicago lifestyle patients enjoy as a result of working together. Stock photos simply wouldn't be able to recreate these nuances.
So you're not scrambling or feeling a time crunch to match up your photographer and website designer's timelines, we recommend booking a brand photoshoot as soon as possible. You'll be able to use the photos in your social media and newsletter too!
Clear specialty
While your website designer can be a great strategic sounding board, we find that the more clear our clients are on their specialty, the better the website results. Yes, it's absolutely okay to be ironing out details, but if you're feeling pulled in too many different directions with your practice, your website can start to feel muddy and confusing. By getting super clear on your specialty, you can speak directly to those patients in a clear and compelling way
For example, we completely tailored the Her Nova Wellness website to speak to midlife women navigating their hormones. Yes, in their practice they do see some men occasionally, but the clinic's focus (and founder's passion) really is all about giving women the answers and treatment they deserve. The message would get diluted if we tried talking to too many different people at once. Instead, the result is crystal clear messaging that resonates with the exact patients Her Nova specializes in treating.
Her Nova Wellness hormone clinic website design by Crème Brands
Team bios
Showing that there are real and trustworthy people behind your practice is critical for your credibility. Even before you have a website designer booked, you can start compiling team member bios and photos. Putting together bullet points for each of your team members about their specialties, credentials, and their role in your patients' care will absolutely save your time down the line.
Booking flow
While you don't have to have every detail ironed out, we want you to make sure you're giving yourself the time you need to set up systems that will work for your practice long-term. If you're considering using third-party software for online bookings, like ZocDoc, Weave, or Cerbo, we recommend you start doing your research now so that you have the time and space you need to make decisions.
LifeTouch Hormones + Wellness clinic website design by Crème Brands
Your questions, answered by a website designer for concierge medicine
What's the best platform for a concierge medicine website?
The ink is never dry on a website, and you'll absolutely have to make routine edits and updates to your site. Whether a new team member joins your practice or you change a detail about your policies, your website needs to be easy to maintain. At Crème Brands, our websites are built with our clients' editing ease in mind. We use Squarespace since it's incredibly intuitive and user-friendly, even for people with no prior website experience. We provide a website training video for every site we launch and are always here for ongoing support.
Read more: Why We Swear By Squarespace: A Decade of Designing on the Platform
What pages should I include on my concierge medicine website?
At minimum, your website should have home, about, and contact pages. If you'd like to expand, consider adding approach, case studies, shop (if, for example, you offer supplements), insurance information, blog, FAQs, etc.
How long does a website design process take?
At Crème Brands, we'll give you a "VIP Day" experience, where we dedicate one or two days (depending on your website size) to knocking out your site. With your website strategy call, content prep, and review time, you can expect about a 3 week timeline for a 1-day site or a 6 week timeline for a 2-day site. These are much faster than typical timeframes!
Her Nova Wellness hormone clinic website design by Crème Brands
What is SEO and why do I need it?
SEO refers to Search Engine Optimization. These are a set of practices and strategies to help your website appear under Google search results for various keywords related to your practice. As a rule of thumb, good SEO practices will also help optimize your site to appear in AI search responses too.
SEO basically helps you get found where your prospective clients are looking for you. You should ask your website designer how SEO is baked into their website process.
At Crème Brands, we offer foundational SEO as an optional add-on. This includes keyword analysis, recommendations on which keywords are most important, and writing and set-up of all site-wide items that you can continue building on for the long term.
Do website designers also write my website copy?
Some do and some don't. At Crème Brands, copywriting is an optional add-on. If you choose to write your own copy, we provide a content prompt for every single piece of text so you're never left facing a blank page.
Should my concierge medicine website have a blog?
Blogs may seem outdated, but they're actually still an incredibly powerful tool for SEO. It's a way to keep your website consistently updated with information, something Google loves. Blog posts are great for targeting specific keywords (i.e., Google searches) you'd like to rank for (i.e., show up as a search result for) with long-form content.
City Step Podiatry office website design by Crème Brands
What's the difference between a website designer and a website developer?
A website designer is responsible for the layouts, colors, typography, and flow of your site, while a website developer is responsible for the coding that brings it to life. At Crème Brands, we do both the design and build! We use coding intentionally to add detail to your site, without the need for you to ever touch the code to make site updates.
What should go on the homepage of my concierge medicine website?
This will be different for each practice! But for some general advice, you'll want to:
Let prospective patients know they're in the right place
Introduce your practice
Build credibility
Show visitors around the different landing pages of your site
Speak to what makes you different
Make it easy to book
Partner with Crème Brands on a website for your concierge medicine practice
With over a decade of experience and hundreds of websites launched, we'd love to hear about your practice. Let’s strategize about where you're heading and how a new website can get you there.
