brand design & Web Strategy

Sophisticated and Artful Branding for Jewelry Authority

Jewelry Authority is on a mission to equip their customers with education and confidence.
Jewelry Authority is a company offering estate jewelry purchases and sales. Their goal is to educate the market about the products and equip each customer with the perfect fine jewelry piece, gemstone, watch, or bouillon for them. They were looking for a brand that would visually match their mission, so we set off to create something custom, unique, and reflective of their goals.

What we did

Brand strategy & positioning

Creative brief

Custom logo and hand drawn icon

Brandboard with 10 logos, 3 JA icons, & 2 wordmarks

6 custom hand drawn gem shape illustrations

4 patterns

Full typography and color suite
Website mockup

We focused on a few main objectives.

A big goal for the Jewelry Authority brand was to create something that would attract their target markets.

Objective 1

Establish the brand as one with authority while attracting all three markets.

Jewelry Authority is unique in that while most of our clients have one ideal client, JA has 3. Each one is at a different stage of life and have different lifestyles, goals, and budgets. We had to keep this in mind while putting together a brand that would attract and speak to each client type. We landed on a brand suite that is refined, polished, and upscale, and at the same time warm and up to date, an approach that caters to all.

Objective 2

Create something that works across web, print, and social media.

Our branding work for Jewelry Authority didn’t stop at a custom crafted logo and brand suite. To give JA an idea for how their brand could appear on the web, we created a custom website mockup complete with 13 custom section layouts. Each of the layouts serve a purpose to provide the JA customer with information and options when browsing.The layout styles are great to pull into socials, making the deliverables great across web, print, and social media.

Objective 3

Put together a website strategy.

Finally, we worked with Jewelry Authority to create a website plan aimed at setting their online presence up for success. In this plan, we evaluated the industry and their mission, and we narrowed down the objectives to four main goals: make it clear that JA offers selling and buying, establish authority and industry experience, show value, and make it clear that JA doesn’t offer consultations, but welcomes informative selling.