brand design & Custom Website

Boutique Hotel Branding for Fairville Inn in the Brandywine Valley

At Fairville Inn, delicate charm meets history and serenity.

Fairville Inn came to us having just purchased a historic inn in Brandywine Valley, Chadds Ford, Pennsylvania with plans to transform it into a boutique hotel. The inn was transformed for chic stays with European-inspired details. It was our goal to create a brand identity design that aligned with and supported their new guest experience.

What we did

  • Brand strategy & positioning

  • Creative brief

  • Custom logo and hand drawn icon

  • Brandboard with 5 logos, 1 wordmark, 1 icon, 1 seal

  • Full typography and color suite

  • Website mockup 

  • 7 page custom website

  • Foundational SEO

  • Branded guest experience consulting

  • Business cards & notecards

  • 28 page Collections Guide PDF design

 We focused on a few objectives.

The goal for the Fairville Inn branding was to create a look and aesthetic that would match the history, elegance, and serenity of the inn. 

Objective 1

Invoke serenity and relaxation through a curated palette.

First, we started with the colors, pulling in shades that we knew would create a sense of calm. At the same time, they needed to reflect the inn’s interior. We landed on a delicate pink shade, using it in two saturations throughout the branding and website. For text, we paired the pink with a black that promotes sophistication and elegance.

Objective 2

Create something that will provide an experience for guests.

The Inn itself has such graceful elegance, and we wanted the mark to convey that with a sense of fresh-traditional. We created a branding suite with a delicate “F” icon to use as a letter logo design throughout the website, packaging design, and signage at the Inn. To take it a step further, the versatile icon can be embroidered on linens or put on tiny soap or candle packages to create that custom experience for guests.

Objective 3

Design an easy-to-use custom website. 

After creating the Fairville Inn branding, we moved on to designing their website. Given Fairville’s industry, we knew that the site needed to be easy to navigate and incredibly functional. With the finished website, guests can browse accommodation options, learn about the area and various local spots, view upcoming events, check out the Inn’s current menu, and even book their stay.

The Fairville Inn brand in real life

 

FOUNDER

 
 

Meet Xio and Willie

Owners, Fairville Inn

“[Working with Créme] was a dream!

 We really enjoyed the process and that you were sincerely interested in staying true to the "heart" of our business. I loved that I always felt like I could reach out with questions and you would always find a way to help. You are also extremely thoughtful! Thank you for making this a beautiful experience for us!”

branding & Site Strategy

Jewelry
Authority

Sophisticated and Artful Branding for Jewelry Authority.