Nancy Ray photography
what we did:
BRAND RESEARCH & STRATEGY, CREATIVE BRIEF, LOGO DESIGN, BRANDBOARD, custom pattern
How did you feel
I felt unpolished. I liked my brand, but it didn't feel cohesive in color and style. Most importantly, it lacked significance and meaning. I felt like I was trying to do the trendy thing, rather than offer a brand with purpose and meaning.
How do you feel now?
Incredibly proud! To put it simply, I feel like the face of my brand finally matches my heart. As a photographer, I truly believe we do so much more than simply photograph events. We document legacy, we inspire others, and we build relationships along the way. Now, the Nancy Ray Photography brand is rich with legacy and offers that beautiful, professional, polished look I wanted for years.
What did you walk away with after working with Kathryn?
A new understanding of branding. Kathryn showed me it CAN be professional, simple, cohesive, thorough, and a new brand CAN be delivered on time! In all my years working with designers, I've never had someone keeping me on track like Kathryn did. She was incredible.
Did you have any
along the way?
Yes: less choices often times is the better option. I absolutely loved that I was presented with two logos. TWO! Some might think of this as "not enough," but in reality, when you are working with a talented artist who completely gets your vision, it's all you need to determine the direction of your brand.
Is there anything you are excited about for your business now?
We launched the new Nancy Ray Photography brand and site on May 26th, 2015 - the exact same day I gave birth to my daughter! (Talk about a day full of accomplishment!) My team carried the launch for me while I was in the hospital, and my new brand was such a blessing to our team through my maternity leave and my transition back. Now that it's 2016, it feels so good to be starting this year our with a brand full of significance and meaning. I'm excited for a full year with a timeless brand that won't fade out of trend. I'm excited to start 2016 out on the right foot, with a brand that communicates our love for legacy.
What was it like
working with Kathryn?
Kathryn blew me away with her professionalism. I was on a sped-up timeline because we were launching before baby! She kept me on track, guided me through important decisions, and most importantly - listened to my heart and purpose, even when I had a hard time putting some things into words. I was blown away by the gifts she sent, by her integrity and honesty, and by her ability to stick to our timeline (even when I was slow)! Not only that, I felt like I gained a friend through this process. I cannot recommend her enough.
Do you have any advice
on branding for others?
Dig deep and do the hard work on the front end. Brainstorm and find the heart behind you work first. Branding is not a logo or a font or a color. Branding is translating the heart behind what you do into something much bigger than that. It's communicating the purpose of your business to your clients! Take your time, but also stay on time. Setting those deadlines is an important piece in making it happen! Don't be afraid to be decisive. It's a long process with lots of decisions, but ultimately - go with your gut and be honest along the way. In the end, you won't be disappointed!