free guide for founders



Hiring a website designer should feel exciting, not risky.

But I’ve seen too many business owners drop serious $$$ before they were truly ready. AND I’ve seen too many procrastinate on a new website until it becomes SO far overdue.

This guide will help you determine if now is the right time, what to clarify before you sign a contract, and how to move through the whole process with confidence.


What’s inside?

  • 5 things you need before you invest in a website

    What if I’m missing something? What if I don’t have enough prepared? We’ll walk through what you need to know that you’re ready.

  • The Founder’s Guide to Hiring a Website Designer

    You need to know it’s going to work. You need to know how long it’s going to take, what the result will be, and that you’re choosing a partner you can trust with your business.

  • Practical Advice from an Agency That’s Designed Hundreds of Sites

    Along the way, you’ll be asked to make decisions on technical areas you may not be familiar with, like SEO. We want you to do so with confidence.

Kathryn Joachim smiling at her desk

Hi there

I’m Kathryn Joachim,

Founder and Creative Director of Crème Brands, an award-winning brand & site agency. Since 2013, my team and I have been designing confidence to help business owners reach the next level.

My biggest passion is helping business owners (you!) find confidence that you didn’t know was possible.


We asked our clients, 82% raised their prices after working with us.


We’ve designed hundreds of websites across dozens of industries.


Our average timeline is 3–6 weeks from kickoff to launch.

The founder’s guide walks you through:

  • How to tell if your current site is costing you clients

  • Signs you’ve outgrown DIY

  • What needs to be clear before signing a contract

  • What doesn’t need to be perfect

  • The mindset shift from “I should” to “I’m ready”

This is for you if…


Your site doesn’t really capture what you do, but you don’t know what needs to change.


You want to hire a designer, but don’t know how to tell if it’s going to work.


You don’t know what SEO is, but you’re being asked to make decisions about it.


Your website makes you feel so stuck and overwhelmed that you don’t know where to begin.

Stats you should know:


Users form an opinion about a website in .05 seconds

source


62% of all website traffic comes through a mobile phone.

source


90% of all brand designs were approved without revisions!

“We’ve increased our profit by 100%”

—Ann Travis