brand design and Website Strategy & Build

Charming and romantic brand design for Urban Soirée, a Boston-based wedding planning company.

Award-winning wedding planning & design.

Founder Renée works with couples to create “once in a lifetime weddings for the modern couple.” Her work focuses on taking care of every last detail, from the vendors and the food to the timeline and every small detail in between. When Renee came to us for a new company look, we knew just what to do.

What we did

  • Brand research

  • Brand strategy

  • Creative brief

  • Custom logo and hand drawn icon

  • Brandboard

  • 12 logo configurations, 5 icons, 2 wordmarks, and 10 sublogos

  • Website mockup

  • Comprehensive site strategy & plan

  • Wireframes for 7 landing pages

  • Foundational SEO

  • Custom built website with 10 pages and 9 galleries

  • Website training call

 We focused on a few main objectives.

Create a balance between fine art romance and modern styles, make it feel charming, soft, and luxury, incorporate sandstone and lighter blush, and appeal to both romantic and edgier couples.

Creative Direction

First up: Color and font exploration

First up: Color and font exploration

We curated a palette consisting of various blush and sand shades to appeal to her broad clientele. For the fonts, we decided on a serif for headlines paired with a script for a romantic flair. To tie the fonts together, we went with a sans serif for a modern touch.

Phase 2

Second up: Logo design

The new Urban Soirée logo features an interlocking “U” and “S,” subtle wordplay on two individuals coming together to form an “us.” Outside of the letters sits a cut gemstone leading to an “ultra luxury” first impression that evokes the feeling of weddings. Finally, the icon is tied together with a matching secondary logo. The idea for this was pulled from Renee’s inspiration of beautiful tile in Positano, Italy.

Custom Website

Finishing it up with a custom website

The new online home for Urban Soirée needed to convey the soft and romantic feeling of the brand, and we did just that. We designed several custom, user-friendly sections that really encapsulates the dreamy and luxury look of Renée’s events. One of our team’s favorite parts is the interactive hover image effects seen at the bottom of most landing pages, and the text movements as the page scrolls.

The Urban Soirèe branding in real life

 

FOUNDER

 
 

Meet Renée

FOUNDER, URBAN SOIRÉE

“I am relieved and in love with my brand! It feels like an authentic representation of both myself and my services and my clientele. I feel so much more confident in selling my services now.”

WHAT WAS IT LIKE WORKING WITH CRèME?:

“I LOVEEEED working with Kathryn and the team! She is truly talented and the process is incredibly efficient, professional and exciting.”

DO YOU HAVE ANY ADVICE ON BRANDING FOR OTHERS?

“Take the time to reflect and work through the pre-work of the branding process! It will help bring clarity to your vision and allow you to trust the process fully with your brand designer because you know they have everything they need to understand your goals and objectives.”

branding

Heather
Spencer

Custom real estate branding to position Louisville Kentucky, Realtor® Heather Spencer as an industry authority.