sapphire & lace design
what we did:
BRAND RESEARCH & STRATEGY, CREATIVE BRIEF, LOGO DESIGN, BRANDBOARD, CUSTOM PATTERN, graphic accents, PDF LOOK BOOK, BUSINESS CARDS, NOTECARD, SITE STRATEGY,FOUNDATIONAL SEO, FULLY BRANDED + CUSTOM LAID OUT SITE, CREME STOCK LAUNCH IMAGES, WEBSITE TRAINING CALL
How did you feel
We felt a little lost in our identity and overwhelmed at how to hone in on what or brand really was. We felt like the pieces were all there for us, but we couldn't step back and see the big picture or strategy needed to bring it all together.
How do you feel now?
We feel complete! We have a confidence now when we make decisions for our business. We can identify what choices will draw us to the right potential clients! We actually WANT to push people to our website!
What did you walk away with after working with Kathryn?
We were given the tools we needed to put our business out there right now in this season, but more importantly we are left with a solid vision for where and how we want our business to grow.
Did you have any
along the way?
We discovered who our ideal client was! That was a monumental discovery for us. We never knew before this process started that visualizing that person and understanding what makes them tick was vital to understanding how we can serve them!
Is there anything you are excited about for your business now?
We're excited to set ourselves up as experts in our industry. We feel like we have a solid ground to stand on now and we've learned how to put our expertise out there on social media and website opt-ins to really showcase what it is we do and why we're good at it!
What was it like
working with Kathryn?
Working with Kathryn we felt like we were understood when we didn't quite understand ourselves! The process of exploring your business, digging deep into who you are and where you want to go was unexpectedly draining and difficult for us. But Kathryn was supportive and encouraging at all the right points. We didn't need to feel self-conscious about where we currently were in our business and how embarrassing our previous website looked. We felt truly listened to and respected!
Do you have any advice
on branding for others?
Our biggest piece of advice is to keep your head in your own lane. It is so incredibly hard to not become distracted by your competitors or others in your industry. You're branding to show who you are, not anyone else. And also to stay positive! Remind yourself you're putting good things out there into the world and they deserve to be valued!