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Crème Brands

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It’s launch day for @leighandmitchell — wedding planners and florists in Seattle!!!! I was so inspired by all the delicate details in my client’s wedding designs. I poured over all the lace moments I saw happening (swipe to see video) and created this veil-inspired brand as a result! I LOVED drawing a lace pattern and this super elegant letter mark for these very special clients of mine. Not to mention pairing it with sleek, high end typography and that bold pop of red. What do you think of the result? Leigh and Mitchell worked with me on partial branding, so we did strategy, design, and a little copywriting together and then they handled the site implementation. I love making partial branding an option for people! It’s the perfect fit for some people, and I really try to be all about making collections no-fluff and only what that particular business will need. In Leigh and Mitchell’s case, Erica is a very talented designer and killed it at bringing the brand to life on their site! One thing I always do, even for my partial branding clients, is design a complete website homepage mockup with all my site recommendations. We also do a call to make sure if they have any questions on implementing the brand I can help troubleshoot. You can swipe to see my placeholder-text website mockup for them, and then go to @leighandmitchell to see the real deal!! Go check it out and cheer on these fab ladies! @leighandmitchell Photos: @babedenny Music: @iksonofficial Client: @leighandmitchell
I think you’re being so brave. You’re here. You’re trying things in your business. You’re showing up even when it’s not comfortable. You’re working hard to serve others well. It’s messy, and it’s not perfect. But, you're here.
Huge type nerd here. Pairing just the right fonts together can totally change the nuance of a design project. That's why I'm so excited to be talking about all the font things for the Stationers Summit. Come hang out with me online—I'm going to be sharing how I find the best fonts, the very best font resources out there, how I use mockups before shelling out the big bucks to license fonts, and a list of the best fonts in my personal toolbox I've never shared before. There's going to be so many awesome presentations in this summit – I can't wait to sit in on them! The summit is in September, so click the link in l bio to get on the waitlist so you can be the first to hear when registration opens!
Whenever I start a project with a new client, I always ask them, “How do you want your business to make people FEEL?” We don’t start by looking at fonts, we don’t start by looking at color swatches. And, we definitely don’t start with looking at their competition. While all of these things matter, what matters more than tapping into “what” their business does is their “why.” Why does your business exist? How is it going to make someone feel? I think I love design SO much because it’s a language that everyone understands. Colors, composition, and concepts make people FEEL something, with or without words. Weaving just the right nuance into a project is something I obsess over 😜 but that brings me so much joy. How do you want your business to make people FEEL? Client: @anntravisevents Photo: @babedenny
“You will be lost and unlost, over and over again, relax love. You were meant to be this glorious. epic. story.” @nayyirah.waheed Pattern I drew as part of yesterday’s brand and site launch for @anntravisevents
Very excited to announce this new site and brand I got to design for @anntravisevents! This one is LOADED with so many custom details. I drew some pen and ink illustrations that I sprinkled throughout the site. I loved pairing that old world touch with a unique, fashion driven serif. (I mean, just LOOK at the W!) Some of my other fav details are the drop caps, how the images pop up as your scroll, the little elements of surprise in the overlays, and just how overall clean yet still super custom this one is! From brainstorming strategy to writing site copy to curating images to drawing the logo to designing the site, I feel super honored I got to come alongside this business in so many aspects for this launch. It’s really amazing to me how Ann has built her business. Go read her latest post to hear more about how she’s gotten to this point in her business through some really hard work. Swipe to see more details and some of the process! Thank you so much for cheering us on and all your support! So incredibly thankful to get to do this. Photos: @babedenny Music: Youth by Ikson Client: @anntravisevents (formerly Bash Event Planning)

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