How did you feel
I felt like my brand was fun and worked for the industry we were in, but I didn't necessarily feel like it was me. I had a lot of discussions with my husband about changing the name of my business as well, and was ready to take that next step with the branding process. Once we had our initial video call, I knew that Kathryn would push me to ask the questions I needed to create a brand that reflected me in every facet.
How do you feel now?
I feel like the brand fits every element of what I offer to my clients, and the experience I want them to feel as well. I care deeply about my couples, and I felt like Kathryn put that same care into my brand and what was created is something that I am extremely proud of. Taking that leap of faith to completely overhaul my branding was completely worth it, and I haven't looked back since!
What did you walk away with after working with Kathryn?
A new cheerleader and friend! Kathryn is so genuine and talented, and I hope that she is a big part of my brand moving forward. She's helped create some of the starting touching points my clients (and potential clients) will see, and that has already been such a wonderful extension to the brand and website that she created.
Did you have any
along the way?
Chatting with Kathryn after finishing each phase of the workbooks was totally an AHA moment for me. She totally knew what I was going for, and I felt like she approached her design with clients like I did with my wedding design clients, and to watch her do that with my brand was such an eye opening experience. Kathryn knows how to read into a person's responses, style and their company philosophy by asking the questions that she does, and she is truly an expert at transforming that to a brand that is timeless and beautiful.
Is there anything you are excited about for your business now?
I am so excited to watch my new rebranded company soar! My new brand and the documents that Kathryn created for packages and other key documents are so clean and beautiful, and they really energize me for the future! I feel like brainstorming new business ideas is so much easier now that I have the heart and soul of the brand complete!
What was it like
working with Kathryn?
Working with Kathryn was a complete dream for me. For the first time I felt like I spent the time really working on all of the elements that truly make up "Katie Saeger" and the events that I create. Kathryn was extremely patient and took my branding worksheet and ran with designs and a style that is me to the core, and makes me so happy to share with the world.
Do you have any advice
on branding for others?
My best advice is to be open to the process. Be ready to ask yourself tough questions about who you are and what you are offering to others.