brand design and Website Strategy & Build
Approachable Elegance Branding and Website for Virginia Event Planners Glint Events
Glint Events is a wedding and event planning firm based in Richmond, Virginia with over 12 years in the industry.
Each event that they create is centered on creating meaningful memories. With core values centered on kindness, gratitude, curiosity, and hard work, they’re able to accomplish that all while having a bit of fun along the way. We were thrilled when they came to us, ready to give their business a branding and website refresh!
What we did
Brand research & strategy
Creative brief
Custom logo and hand drawn icons
Brandboard with 10 custom logo configs, 3 icons, & 3 wordmarks
2 custom logo patterns
Website mockup
Comprehensive site strategy & plan
Wireframes for 10 main page layouts
Foundational SEO
Custom built website with 12 pages, 9 galleries, and migrated blog content
Website training call
We focused on a few main objectives.
As a whole, the new Glint Events branding embodies elegance, sophistication, celebration, and fun.
Objective 1
Create something that exemplified approachable elegance
For the logo, we started with a thin and sleek serif font and manipulated the shape of the “I” in Glint and the “V” in events to add a bit of personality. For half of the logo configurations, we used a beautiful script font for the word “Events,” which brings in a touch of that elegance. Our favorite part of the brand suite is a custom G icon with a hidden champagne glass in the center.
Objective 2
Catering to both audience that Glint Event serves.
Glint Events does not only plan weddings – they’re also skilled at corporate events. So, in order to cater to the two different audiences, we designed a secondary landing page that focuses exclusively on the corporate events they do, with additional details and images to click through. This allows the rest of the site and portfolio galleries to concentrate on weddings.
Objective 3
Subtle, yet interactive animations throughout the site pages.
It was important for the website to be nicely flowing as visitors scroll through. We accomplished this with subtle animations, starting with the logo icon on select pages that “pops” the champagne bottle. The navigation is also a fly-out mega menu that is elegant and easy to use. There are also rotating circular text animations on a few different sections that add movement.
The Glint Events branding in real life
FOUNDER
Meet Kate
Founder & Event Planner, Glint Events
“There were so many steps and so much information to process, but Kathryn, Morgan and the Crème team made it all seamless. We are so thankful for you all!”
Is there anything you're excited for your business now?
“We are excited about the potential of seeing more qualified inquiries coming through.”
Did you have any aha moments along the way?
“Crème definitely helped us pinpoint and realize the exact kind of language we should be using.”
Do you have any advice on branding for others?
“Good branding MATTERS. Without a clear and consistent look and voice, you won't attract the right client to grow your business.”
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