Frequently Asked Questions

We offer our spots on a first-come, first-serve basis because multiple inquiries often request the same dates. The only way to officially reserve your project on our calendar is to submit your signed contract and retainer fee.

Our Custom Branding process always delivers your custom logo design in the context of a complete visual system for your company. This includes an in-depth research process which results in a custom logo and full brand board. We even create a custom site design mockup showing how we recommend your brand look online. At the end, you’ll have a complete visual toolkit, and we’ll even sit down with you to talk site strategy or connect with your developer to make sure you’re all set.

For your convenience, we take all major credit cards and ACH transfer. Our standard plan has no processing fee and is split into 2 payments per phase. If you wish to extend your payments beyond the duration of our project, we have extended plans available.

Contact us, and our Creative Director Kathryn will schedule a video call with you to hear more about your business and goals. Once you’ve submitted the paperwork and retainer fee, you'll get access to the homework so you can get started!

We handcraft classic, luxury brand designs that elevate the personality of your brand. Our Creative Director Kathryn starts every logo with a pencil sketch for a one-of-a-kind, artist’s touch. Then, we refine even the quirkiest creations so that they’re clean and effective. Each of our projects feels a bit different. The biggest compliment we hear on launch day is when your brand’s biggest fans say, “It's so you!”

We’re here to make your experience both smooth and personal. We use video calls and homework you fill out online. We dig deep into what your message is and who you want to share it with. Everything we do is designed to elevate your brand strategy and positioning to your ideal customer.

We sketch 30-50 hand-drawn logo designs and hone in on our top recommendation that will best serve your business goals. We present this logo to you in the context of a complete visual system and show how you’ll deploy it, down to physical items and details on a custom website.

Yes, with a little caveat. Start gathering images that describe your ideal client or customer. Pin images that represent the product or service you offer and how you want people to feel experiencing it. But, be sure to leave off any graphic design, layouts, or logo pins. Our goal is to start with your “why,” not someone else's “what.” Once you start looking at what everyone else is already doing, it's hard not to get your heart set on someone else's brand identity and design. It’s important that we create a branding strategy that differentiates your business and a design you’ll truly own.

You'll work 1-1 with our Creative Director, Kathryn, because we love making things easy for you! Kathryn leads our boutique branding agency as both Creative Director and Founder and collaborates closely with Operations Manager Morgan, Lead Layout and UX Designer Kathryn B, and Layout Designer and Technical Lead Francisca. We regularly partner with developers, copywriters, and SEO specialists to enhance client projects. Read more about our team.

When you work with us on all 3 phases of your brand strategy rollout, from Custom Branding to Website Build, you’ll receive a complete visual & strategic toolbox. It includes a finalized mission statement, visual dictionary, mood board, brand positioning questions, logo configurations, type hierarchy, Pantone color palette, logo use guide, logo file types, brand assets, working collateral files & press-ready PDFs, printing recommendations, an extensive 30+ page website strategy PDF with visual and technical recommendations, wireframes, strategic layouts, custom development, a launched website, an SEO toolkit, and website training. Book a call with our Creative Director Kathryn to discuss the right support for your business.

At this time, we only offer web design services to current and former branding clients.

We always recommend the user-friendly platform that works best for your design needs and business goals. To do that, our site design process starts with strategic analysis and a blank canvas in Illustrator. We mock up your site and all the sections it needs to deploy your brand strategy, tell a compelling story, and convert for your business online. Then, we custom-develop your site on a user-friendly CMS with built-in support and a stable platform. The result is that you get a custom site with all the power of what we TRULY believe is the #1 content management platform to support your business goals.

In general, we recommend the platforms Squarespace, Elementor, Webflow, and Shopify because they blow every other option out of the market—including Weebly, Wix, and WordPress. If you have an eCommerce site with a large inventory, a development upgrade fee is available. In these cases, we work with Shopify and will accept projects on other eCommerce platforms on a case-by-case basis. If you’d like to get into the techy reasons behind our recommended platforms, we’re happy to share more with you. Please book a call with our Creative Director Kathryn.

Absolutely!

For most clients, we recommend keeping your old site up until launch. We'll put a beautiful Coming Soon page up with a contact form, mini portfolio, and social media links to make sure your URL doesn't skip a beat! We also migrate your account, current blog, and any old pages that aren’t being rebuilt for proper URL mapping. This is good for SEO and makes sure everyone can find you easily, even if they stumble across an old link.

Yes! We do a training session for every website we launch. We'll show you and your team how to do everything, including uploading galleries or products, how to blog more efficiently and effectively, and how to add perfectly-styled content easily. We set up the design so it's easy and flexible on your end as you grow.

Your website will be hosted through the chosen content management system (CMS—i.e., Squarespace or Webflow). You’ll keep ownership of your domain and ownership of your new site upon launch. You're welcome to keep your email hosting, or we're happy to point you to the best email options available.

We build your website (phase 3) after we complete your custom branding (phase 1) and your custom website plan (phase 2). Custom branding is a 4-6 week process, website strategy is 2-4 week process, and the website build is 1-3 months, depending on the scale of the site. Upon kickoff, we send all milestones so you have plenty of time to plan for any content or feedback needed to keep the project on track. We'll be here for you every step of the way to make your launch impactful and seamless.