brand design and Website Strategy & Build

Custom Branding and Website for Full-Service Wedding Venue D’Vine Grace Vineyard

Based in McKinney, Texas, D’Vine Grace is a full service wedding venue curating unforgettable celebrations. 

On their beautiful 20 acre property, the team hosts weddings, rehearsal dinners, corporate retreats and holiday parties, family gatherings, quinceañeras, birthday parties, and more. The D’Vine Grace team came to us looking for a rebrand that would more accurately speak to their ideal client and better represent the level of service that they provide.

What we did

  • Brand research & strategy

  • Creative brief

  • Custom logo and hand drawn icons

  • Brandboard with 9 logo configurations, 3 icons, 3 wordmarks, 3 custom patterns

  • Full typography and color suite

  • Branded email signatures

  • Website mockup

  • Comprehensive site strategy & plan

  • Wireframes for 12 main landing pages

  • Foundational SEO

  • Custom built website with 22 pages and 9 galleries

  • Website training call

 We focused on a few main objectives.

A custom logo featuring an interlocking “DG” with a grape vine tail as the main icon, and an alternative icon with a hand-drawn crest of the D’Vine Grace building. 

Phase 1

Fully custom branding that incorporates the richness of the venue.

Starting with the color, we curated a sleek and sophisticated color palette consisting of a rich sandy brown, deep green, a couple of neutrals and a deep wine shade. Bringing this into the logo, the branding of D’Vine was elevated to match the level of service they are known for. One of our favorite parts of the branding is the subtle gradient of the leaf, bringing a bit of depth into the final logo.

Phase 2

A strategic plan for a seamless and smooth user experience.

After branding, came our strategic website plan, bringing in our team’s expertise on objectives, sitemap, and everything tech-y. All the nuances of technical back-end systems had to be maintained, and we were able to optimize the user experience with email automations for inbound inquiries and using scheduling integrations to streamline booking a tour. 

Phase 3

Bringing the new brand to life on a custom designed and built website.

Lastly in the 3-phase process is the full website design, custom development, and page builds for the D’Vine Grace website. With 22 main landing pages and 9 galleries, it was quite the impressive feat and the Crème team worked hand-in-hand with D’vine to ensure that all parts of the website served their business. Every image was carefully curated to go with the text on the pages, emphasizing the natural beauty of the property.

The D’Vine Grace Vineyard branding in real life

 

FOUNDER

 

Meet Brandon

CEO, D’Vine Grace Vineyard

“Branding is not something you piece together. I tried that and there's no comparison to an agency that understands and exceeds in everything they do.”

How did you feel before you got branded?

“It felt like everything I had done was a big hodgepodge of stuff put randomly together.”

How do you feel now?

“Like our brand has been elevated to the next level!”

Did you have any aha moments along the way?

“So many times. Every time you guys presented something was like "woooah!"”

What was it like working with Crème?

“In short, it was a pleasure!! Everyone was patient, kind, and most importantly it felt like you and the team over delivered every step of the way! I felt very taken care of!”

FULL BRANDING & WEBSITE

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Marketing

Award-winning funky & fresh brand & web design to represent Fresh Life Marketing’s fun & unique personality.