denae brennan events
what we did:
brand research & strategy, creative brief, logo design with custom lettering, brandboard, business cards, notecard, site strategy, foundational SEO, fully branded + custom laid out site, website training call
How did you feel
I felt frustrated. I had a nice website but my logo felt outdated and too casual/generic for the type of client I wanted to attract.
How do you feel now?
I LOVE my new branding! It feels fresh and sophisticated without feeling stuffy and formal. I think it feels like me and I'm hopeful it will help me attract the higher-end clientele I've been looking for. I also love the Square Space platform and its user-friendly simplicity.
What did you walk away with after working with Kathryn?
I learned a lot about myself and what I really want out of my business.
What was it like
working with Kathryn?
Kathryn has a very thorough and organized process. Her question prompts for the research phase were super helpful and I appreciated how in-depth she is in getting to know me before developing the brand, not just asking for my favorite fonts and colors. She was very patient and understanding with my missed deadlines and was always timely in replying to my questions, on top of just being an overall super sweet person!
Do you have any advice
on branding for others?
I would just recommend being open to the process. It can be challenging to dig deeper than the surface "why" of your business and figure out what you want your brand to say about it, but it's worth it to get what you really want out of the brand. It's also totally worth the investment!