Photo by Jill Facer
what we did:
BRAND RESEARCH & STRATEGY, CREATIVE BRIEF, LOGO DESIGN, BRANDBOARD, custom pattern, graphic accents, site set-up assistance
How did you feel
before you got branded?
I didn't even know where to begin. With this little business of mine being brand new, I had all these ideas racing through my head of what I wanted it to be, but couldn't figure out how to translate that to a cohesive and meaningful brand. I tried doing it on my own initially, but everything I would come up with never felt quite right. There was always something missing and I couldn't pinpoint exactly what it was.
How do you feel now?
I'm truly in love with everything! Kathryn captured the heart and soul of what I wanted this little business to be perfectly and I couldn't be more proud of it. I can't wait to share it with the world.
What did you walk away with after working together?
Kathryn truly cares about and loves on her clients in a way that far exceeds just getting a new logo and brand. She listens wholeheartedly to what you want your business to be and makes you feel understood. She's made me so excited to push this little business forward with a brand that truly reflects the heart behind Bijou Creative, and love on my clients in a way that makes them feel not only special, but understood.
Did you have any "aha"
moments along the way?
Every moment felt like an aha moment, but the main one was when Kathryn presented two logos to me. I looked at the first one and immediately knew that was it. It was PERFECT! It had all the elements I was looking for of being soft, delicate and organic, while remaining timeless. I couldn't believe how well Kathryn captured exactly what I could never put into words.
Is there anything you are excited about for your business now?
Everything! There is so much ahead for this little business and I can't wait to see everything unfold.
What was it like
working with Kathryn?
It's truly an amazing, one of a kind experience I never expected! Not only is Kathryn an amazing designer who completely understood the heart and soul I have for my company, even when I couldn't put it into words, she became an amazing friend. She was (and continues to be) my cheerleader for this new, little business of mine, even when I was going through a hard time in my life and felt completely lost on what to do next. You will be in awe of how well she understands not only your business, but your heart.
Do you have any advice
on branding for others?
Dig deep and find what truly matters to you. Your brand should be a representation of the heart behind your business, not what the current trends are, so make sure you are using descriptive words and finding images that truly reflect your passions. Listen to your gut when making decisions, and you won't be disappointed with how everything turns out.